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Instructor's Resources to Accompany Media Economics
SAGE Publications, Inc
Chapter 1: Introduction and Overview
Chapter 2: Demand and Supply
Chapter 3: Markets
Chapter 4: Consumer Behavior
Chapter 5: Production and Cost
Chapter 6: Revenue, Profit , Risk, and Managerial Decisions
Chapter 7: Market Structure, Theory of the Firm, and Industrial Organization
Chapter 8: Perfect Competition and Monopoly
Chapter 9: Monopolistic Competition and Oligopoly
Chapter 10: Pricing and Market
Chapter 11: Advertising
Chapter 12: Labor Markets
Chapter 13: Government Intervention
Chapter 14: International Trade